Sex, Lies & the Blue Pill

Viagra wasn’t just a medical breakthrough—it was a cultural phenomenon. This podcast uncovers the serendipitous discovery of the little blue pill, the brilliant marketing strategy that turned it into a blockbuster, and the deep social and psychological impact it had on masculinity, aging, and relationships. How did a heart medication become a billion-dollar industry? And what does its success reveal about desire, stigma, and modern medicine? Whether you're into science, marketing, or cultural history, this episode peels back the layers on one of the most fascinating pharmaceutical stories ever. Listen now!