Social Networks, Tipping Points, and Marketing in the Digital Age (IDS 200)

Welcome to The Power of Social Networks—where influence, ideas, and tipping points shape the digital world! How do trends go viral? Why do some messages stick while others fade? From six degrees of separation to the rise of social media revolutions, we break down the science behind network dynamics, influencer impact, and the hidden forces driving cultural and business shifts. Whether you’re navigating digital marketing, politics, or social change, this podcast unpacks the strategies and structures that make ideas spread. Join us as we decode the networks shaping our world—one connection at a time!